Research by Ahrefs shows that about 75% of top-ranked sites do not use keywords in their articles. It turns out that SEO copywriting is optional to promote a business? It actually really is. But the keys are now inserted into texts not for search engines but for readers. You will learn about these and other features of SEO later in the material from the copywriting studio drivefoxcopy.studio.
Feature 1. SEO-Text – A Guide to Goods and Services
Business owners rarely think about the essence of preparing texts with optimization. Many of them believe that SEO copywriting is just writing articles with keywords. The results of such misconceptions can be seen in the search results. There are often texts jammed with keywords that do not tell the reader about anything.
In fact, high-quality SEO copyright is a guide to goods and services. A skillfully optimized article in an accessible form informs the user about the benefits and values of the product, technology, materials, the cost and benefits of buying, and more.
Feature 2. Rational Saturation of the Text With Keywords
The use of keywords does not play a significant role in the optimization of texts. Other points come to the fore:
- the degree of the article’s readability;
- saturation of the text with useful information for the audience;
- easy to read structure.
Informative and readable texts with well-written keywords inspire user trust. As a result, it increases brand loyalty and the desire to purchase.
Feature 3. Benefits of Site Promotion
Texts with high-quality optimization inform search engines about what the company’s site is busy with. Content valuable to the audience, combined with well-chosen keywords, convinces search engines that they are dealing with relevant pages. This means that the site deserves a place in the top search engine rankings.
Feature 4. Articles for the Future
When optimizing, texts are filled with keywords that clearly meet the audience’s needs. But users sometimes enter original search engine phrases. Therefore, SEOs also use synonyms for key keywords in their texts. This can make it easier for users to find products and services in the future.
Feature 5. Lsi-Keys – A Valuable Addition to the CEO
In addition to the main keywords, optimizers introduce into the text lexical items that define the subject of the article. These are known as LSI keys. Such words help the work of search engines to more easily understand what the material is about. They are inserted into the texts so that the information remains helpful to the reader. As a result, the content causes positive impressions on both users and bots. This means that using LSI keys helps develop a business resource.
Feature 6. Reducing the Cost of Business Advertising
Skillful SEO optimization of texts does not make you pay extra money for contextual advertising. Imagine that your site sells mopeds in Kyiv. Probably, the audience will look for you with the query “Buy Kyiv mopeds.” Enter this query into the search engine, and you’ll see the top list that includes sites with competent optimization.
Feature 7. Answers to Customer Questions
Skilled copywriters optimize texts so that customers find answers to their questions. If the answers are more detailed and of higher quality than those of competitors, this becomes an added advantage. In this case, the probability that the user will order goods and services from you increases significantly.
Feature 8. Competent Titles
The first thing that catches the eye of users is the title. It is also the focus of the search engine. Therefore, text optimizers incorporate keywords into headlines and write them to stimulate the target audience to action. As a result, the title gets more clicks. This benefits the business as the site rises higher in search engine results.
Feature 9. Keywords in Captions to Images
Pictures in SEO articles do not play the last role in ranking sites. Optimizers accompany images with keyword text. Captions are made as short as possible so search engines can “understand” them faster. This solution makes it easier for robots to find the site. Accordingly, the business benefits from the best ranking of the site.
So, writing SEO articles is an essential tool for developing your business. After all, users and bots will like high-quality, optimized content, and your resource will develop.