Cost of Copywriting Services: How to Determine Whether the Game Is Worth The Candles

In the era of digital transformation, copywriting services are not a luxury but a necessity. More than 70% of companies seek external specialists to implement their content strategy. Since high-quality content increases website conversion rates by 7.8 times, the cost of copywriting pays off 100%. Let’s take a closer look at the pricing policies of outsourced copywriters.

Price Trends in the Copywriting Market

A content buyer faces a tough choice: hire an in-house specialist, turn to an advertising agency, or use a copywriting marketplace. When choosing a particular option, it’s crucial to understand that the price-to-quality ratio – especially if you’re looking to save money – will vary significantly.

For example, let’s consider data from Freelancehunt, where prices are listed according to current freelance service rate cards. The average cost of copywriting on the platform is 100 UAH ($4) per hour and 5000 UAH ($175) per month. The standard rate per article is 177 UAH ($7). In the copywriting community, it is more common to calculate the price per 1000 characters without spaces, which remains stable at 50 UAH ($2).

If we consider narrow specializations in text work, we get the following rates (in UAH and USD per 1000 characters without spaces, unless otherwise specified):

• thematic articles – 53₴ / $2;
• scripts – 100₴ / $4;
• naming, slogans – 100₴ / $4 per option;
• advertisements – 35₴ / $1 per piece;
• editorial and proofreading support – 40₴ / $1;
• rewriting – 40₴ / $1;
• educational materials (essays, theses, dissertations) – 60₴ / $2;
• creative writing – 177₴ / $7 per piece;
• complex technical documents – 400₴ / $14 per project.

If you sighed with relief after seeing the cost of freelance copywriting, don’t rush to celebrate. The point is not in savings, but in the productivity of the collaboration. Be prepared that the services of a “cheap” copywriter will not yield the desired result.

Now, let’s look at the rates (converted to the current exchange rate) set by Petr Panda, the owner of a business copywriting studio and author of books on the art of writing: for website texts and sales articles – 1500 UAH ($51), short-format texts – 890 UAH ($32) per text, SMM – 540 UAH ($19) per post. The price difference between a professional and a beginner is obvious.

Popular Types of Copywriting According to Company Goals

• Short-format: announcements, mini-news, customer emails, and SMS mailings, greetings.
• Creatives and media: scripts, video descriptions for channels, mottos, slogans – for startups, humor, poems – for entertainment websites.
• PR: image creation: speech texts for speakers, media materials, interviews, PR content.
• SMM (the cost of this copywriting is the lowest compared to others): short posts for attracting clients on social media.
• SEO: for companies that want to rank in the top of search engines within a period of 2 months.
• Sales copy: for commercial websites aimed at advertising, Landing Pages, product and category descriptions for online stores, sales scripts.
• Technical: a complex type of copywriting for manufacturing and industrial enterprises: technical articles with specialized terminology.

Top-5 Skills: What a Copywriter Should Be Able to Do to Make Articles Profitable

Key skills of a copywriter to look for:

1. Analyze information. It’s impossible to be an expert on all topics – the ability to quickly search for and analyze data comes to the rescue. Evaluate not the cost of copywriting, but the level of experience, and the collaboration will be fruitful.
2. Master different writing styles. In addition to literacy, the ability to properly apply styles and adapt to the audience is valued – writing in a simple or technical language. This forms loyalty and trust in your target audience towards your company.
3. Know the basics of SEO. Understanding optimization principles is key to effective articles. Your candidate should be able to differentiate between high and low search queries, structure articles, place keywords, and check SEO metrics using web services.
4. Work with complex content. There is no value in a performer who doesn’t understand that articles for online media should differ from blog posts and knows the rules of publication on online platforms.
5. “Marketing” mindset. Even better – if your employee not only thinks but also acts as a marketer and advertiser. This will soon bear fruit, believe me.

Don’t know where to find a candidate who has all these advantages at once? We can help! Contact the agency – and get professional copywriting at a pleasant price.