How Did We Content the SEO Agency Luxeo Website: From Services to Cases

We should approach the site’s content seriously because a company’s reputation in the market largely depends on the quality of the content. By quality, we mean relevance, literacy, uniqueness, and, of course, expertise. When working with the Luxeo Team, we had to not only achieve the maximum by all characteristics but also optimize each text. And since the client is a professional in the SEO field, this became a serious task for us. 

Who Is Our Client?

Luxeo Team is an SEO agency providing outsourced services. It is focused on technological business and has 7 years of experience in the Ukrainian and international IT market. 

The company helps promising online projects to advance in niches with high competition:

  • IT outsourcing: software solutions development, AI and MO, QA, design;
  • Start-ups and SaaS projects: fintech, edtech, logistics, marketing, media;
  • Cryptocurrency projects: crypto-exchanges, mining platforms, etc.

In addition to website optimization (internal and external), the range of services includes SEO audits, link building, getting the resource out of search engine filters, and building PBN. The company’s mission is to help businesses attract profits through online promotion.

How Did Our Cooperation Begin?

We first met the client in August 2021. The company set a goal to create a new website and fill it with relevant content in two languages (English and Russian). The Luxeo Team chose our copywriting studio because of our experience in creating sales landing pages. 

We were required to prepare texts for the Home page, About us, and all the service pages. The client was also keen to delegate the writing of high-volume cases and expert articles to us, but only if we did the landing pages perfectly. 

How Did We Meet the Challenges?

The first task was a landing page for one of the key services – SEO site audit (screenshot). This text became a kind of quality test for us. After careful review by the client and some corrections by us, the landing page was approved. We proceeded to the remaining tasks. 

We have prepared and optimized 10 web pages in two languages for search engines within a month:

  • Home page;
  • About company;
  • Services (8 pages).

Our cooperation moved to a new level at the end of September. We received several large-scale cases of SEO promotion in highly competitive niches.

During the period October-December 2021, we executed:

  • Four major cases for the company’s key clients with a focus on the technical features of SEO promotion;
  • Expert articles for the blog on promotion in the IT outsourcing niche.

During our collaboration, we constantly received feedback from the client and supplemented the texts accordingly. This allowed us to emphasize the expertise of our SEO team. 

What Results Did We Achieve?

Our cooperation began in mid-August and continued until the beginning of 2022. All materials were prepared in Russian and English and proofread by an editor. The client was satisfied with the results of the writing and our approach to text optimization.

By filling the site with high-quality content, the company was able to correctly position its services on the market and attract the attention of the target audience. Technical cases demonstrated the team’s expertise in SEO. 

Do you also want to receive high-converting materials for the site as a whole? Contact our studio for a consultation — we will help you choose the right set of materials to attract new clients!

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