All About Architectural Visualization or How We Create 360-degree Content for the GENENSE Blog

Chances are, you haven’t heard terms like “polygon” or “topology” in the context of graphics. What about rendering, particles, and FX? Can you set up 360 cameras and capture interiors for integration into a 3D model?

Well, we do now. In theory, at least, but we haven’t tried it yet. What we can certainly do is describe the nuances of developing visual architectural scenes and virtual tours for GENENSE.

The result is a fantastic combination of textual and graphic content that won’t leave any potential client from our client’s audience indifferent. Don’t believe it? Take a look:

We like how it all looks, and it works, attracting the target audience to the GENENSE team’s website.

3D Artists, Architects, Designers, and Just Creative Individuals With an Entrepreneurial Spirit

In the years of DriveFoxCopy’s studio work, we rarely collaborated with clients who understood why they needed our texts. GENENSE is precisely one of these rare clients. They work perfectly with 3D graphics and want to support this business, especially real estate agents and property agencies. 

For selling their services to clients, they chose the right contractor who understands the basics of modeling, animation, and scene visualization. Yes, we’re talking about the DriveFoxCopy team and commercial texts with a powerful yet organic SEO component.

It All Started in Dark Times…

All Ukrainians will remember winter 2023 for blackouts and missile attacks. However, DriveFoxCopy experts, even in this period, saw bright rays of hope, one of which was the appearance of the GENENSE team on the horizon with a test project.

The task consisted of several parts:

• Creating optimized blog content.
• Writing case study introductions.
• Editing several materials.

The project’s goals were the usual ones: lead generation, site indexing, and establishing GENENSE’s expertise. Additionally, we had to emphasize the brand’s service values for specific categories of their clients, as these clients didn’t see the obvious benefits of collaboration.

Without false modesty, we can say that we succeeded.

No Matter How Challenging It May Be…

3D graphics are unlike developing software or selling products directly from a manufacturer. Here, you need to understand the difference between edge and vertex and volume lighting from a conditional sky environment. It’s also desirable to have an idea of working with 360 cameras, compositing, and scene baking.

A few edits, hours of studying materials on 3D Max and other visualization packages, and theoretically, we’re already cool 3D experts, although, in practice, we’re still the same copywriters.

Interior and exterior design specifics, the advantages of 3D building visualization in the context of business, sales, and more – that’s the theme we’ve been working on for the past six months. We probably achieved the main goal since we’ve been quite aggressively emphasizing the value of GENENSE’s services.

More, Brighter, More Exciting: It’s Too Early to Talk About the Results

As far as we can judge, things at GENENSE have been on the rise since the publication of our materials. We believe that their clients have realized the full value of 3D for the real estate industry, regardless of the size of their business.

At least we continue to receive weekly ToRs for article development, not just about visualization itself but also its nuances, impact on company profitability, and more.

As for DriveFoxCopy’s benefits from this collaboration, they are evident: We are actively growing, receiving timely payment, and strengthening our reputation as an expert provider of marketing content.

Do you want to sell your services more effectively to clients? Then don’t hesitate to delegate your project to us! We’ll make your brand recognizable…